ShiftLab is pleased to announce a new collaboration with Global World Media Services (WMS) to support the company in strengthening its commercial leadership and organizational capabilities as it prepares for its next phase of growth.

WMS, a subsidiary of JGroup, is a media representation and advertising technology company driven by a strong performance mindset. The company partners with both advertisers and major media platforms — including TikTok, Channel Factory, and Bliss — to help them reach and exceed ambitious business objectives across the Middle East and North Africa.

This collaboration focuses on a key challenge faced by many fast-growing organizations: transforming high-performing commercial environments into structured, scalable leadership systems.

The objective is not simply to do more, but to do things differently by reinforcing the foundations that enable sustainable performance.

The program will focus on several strategic areas:

• Strengthening leadership capabilities and emotional intelligence within the commercial organization
• Establishing the foundations of modern sales management practices
• Embedding a stronger data-driven culture, leveraging CRM and performance analytics
• Preparing the commercial structure to support WMS’s growth ambitions for 2026 and beyond

At ShiftLab, we believe that sustainable growth happens when business performance, leadership development, and operational discipline evolve together. This collaboration reflects that conviction.