Many companies believe that selling online necessarily requires launching a full e-commerce website.

In Morocco, the reality is often different.

A large share of digitally generated sales actually happens through channels such as WhatsApp, Instagram, lead generation, direct sales calls, cash-on-delivery payments, and last-mile logistics services. Digital platforms create demand — but the final sale frequently occurs outside a traditional e-commerce website.

This will be the focus of the next BNI 12 event organized by BNI Casa Connections.

Theme
“Generating Sales through Digital in Morocco: Beyond the E-commerce Website.”

During this session, industry practitioners will share practical insights and real-world experiences on the models that are effectively driving digital sales in the Moroccan market.

Speakers

• Badr Bouslikhane – SHIFT LAB
  Former CRO at Avito and CEO of Jumia Morocco
• Nadhem Mousserati – Fleetwork / Mon-Coursier.ma
  Entrepreneur in last-mile logistics
• Julien Guyard – Caméléon Media
  Digital acquisition and performance marketing
• Sylvain Alassaire – Alassaire Juriconseil
  Business law advisory

Program

• Talks and experience sharing
• Entrepreneur speed-meeting session
• Networking lunch on the Radisson rooftop

An opportunity to exchange ideas, connect with entrepreneurs, and better understand how digital truly drives sales in Morocco today.

📅 25 mars
🕛 12h00 – 14h30
📍 Radisson – Casa Gauthier